This tag is associated with 6 posts

Urban Decay Cyber Monday Sale & Gets Acquired by L’Oreal for $300 – 400 million

Firstly, Urban Decay is having a Cyber Monday sale with 50% off its Sustainable and Deluxe Eye Palettes!
The primer duo is a good deal at $22 and there are also some good sale items. There is the pro size eye primer at 33% off and the Book of Shadows and Black Palette at 50% off.  Go Get something!

Now… It’s being acquired….

Urban Decay, an edgy hip cosmetic company, will be acquired by L’Oreal for $300 – 400 Million.
I’ve loved its edgy look and packaging. Its peacock green eye liner pencils, it’s liquid eye liner bottles that looked a bit like a pretty bottle of poison…

Many of us love their unique eye shadow colors with intense pigment and high staying power! My favorite was the wallpaper palette. I tried the Vice palette and loved it. I’m waiting to try the Naked 2 palette soon.


The eye shadow primers have a been a hit and one of my new favorites is their cream to powder compact foundation that just glides on smoothly.

Many brands loose their edge and iconic emblem once they are bought by large conglomerates where there is pressure to increase sales and appeal to a broader market. I hope Urban Decay will maintain its hip and cutting edge style!

A favorite among young consumers looking for edgier make up looks, Urban Decay reported net sales of $130 million for the year ending June 2012. Existing owners, private equity firm Castanea Partners, were seeking $350 million for Urban Decay during the sale process. Assuming a $350 milllion acquisition price, this would represent a 2.7x LTM Revenue.

Urban Decay is part of the specialist make-up segment that makes up 44% of the luxury make-up market.  It has primarily been sold through self-service, consumer discovery channels such as and

The acquisition will add a high growth make up specialist brand with a young consumer following to L’Oreal’s brands. L’Oreal could offer greater distribution and access to new markets but will hopefully be selective in where it chooses to sell Urban Decay and prevent the dilution and specialty image of the brand.

See the news releases from Reuters and Bloomberg.


Advertisements 20% Off Cyber Monday & Awesome $450 gift!! is having a 20% off storewide with up to 30% discount on selected brands.
Code: GIFT20

There is an awesome high quality gift bag worth $450 with plenty of great full size & deluxe sampler items and I would love to have it!! So if you can stock up, I recommend you grab this bag!


Thanksgiving Thurs Beauty Sale – theBalm

Update: theBalm is doing a 40% off Cyber Monday Sale.  26 – 27 Nov. Code: CYBERMONDAY
Domestic shipping is $6.50 but international shipping is $40.

It looks like theBalm isn’t going to do a 40% Black Friday sale this year =(

But, Hautelook will be doing a sale for theBalm products that starts on Thanksgiving 8am PST/11am EST.

You can sign up and log on to the sale here.

theBalm sale is now live and items are at least 50% off!!! Including the Nude’Tude and Bon Jovi Palette!! Go GRAB yours before they sell out!!

There will also be a Tarte sale on Hautelook next thursday starting 1pm PST / 4pm EST.



Item number:
Seller assumes all responsibility for this listing.

Get Beautiful! 2012 Black Friday Beauty Deals & Codes!!!

Listing the Black Friday deals and codes I come across. I’m only listing the ones where you actually get a discount (X% off or $X off). I didn’t bother to list the free gifts cos really, I need a discount, not free gifts. And technically, they’re not free and I’m paying for that gift I don’t need because you won’t give me a discount. So there =P

I’ve posted the Black Friday deals for Sephora &

AHAVA – Love the Dermud Intensive Hand & Food Creams! Now’s the time to try whatever you wanted to!
40% Off!!  21 – 25 Nov.  Code: BLACKFRIDAY

Giorgio Armani Beauty – I love their lipsticks & glosses. Their shadows are nice too.
20% Off with min $75 purchase & Free Shipping.  Till 22 Nov. Code: PREVIEW12.

Dr. Dennis Gross – 25% off. Till 24 Nov. Code: CYBER12

Kiehl’s – $20 off min $75 purchase & Free Shipping! 19 Nov to 31 Dec. Code: JOYFUL

Murad – A favorite skin brand for me. I love their clarifying toner. Makes my skin feel squeaky clean!
$25 off min $100 purchase (25% discount) on 23 Nov. Code: BLACKFRIDAY – One of my favorite brands with amazing looks and pigment!
20% on 26 – 27 Nov

Philosophy Fun sets that make great gifts. 20% off 17 – 20 Nov. Code: BEAUTY20

Shu Uemura – 25% off min $50 purchase & Free Shipping.  Till 21 Nov. Code: SHUXTEMP
20% off min $50 purchase & Free Shipping.  22 – 27 Nov. Code: WISH2012

Smashbox – 20% off min $50 purchase.  22 – 26 Nov. Code: FRIENDS2012

Vapour 30% off except samples. 23 – 26 Nov. Code: BLACKFRIDAY2012

YSL – Love their cosmetics! Golden Glosses & lipsticks are my favorites!
20% off 18 – 25 Nov. Code: BLKFRIDAY12

Ulta 2012 Black Friday Deals!

We had the excitement of seeing Sephora’s 2012 Black Friday Deals!

Here’s ‘s 2012 Black Friday Deals! My favorites at the Bare Minerals Duo (US$10) and OPI Mini Polish set (US$7.50). What’s better is you get FREE shipping for orders over $25 with code: HOLIDAY2012!!

Sounds like another great beauty shopping trip! All from the comfort of your couch!!

What are you hoping to stock up on Black Friday? 2012 Black Friday Deals


Unveiled!!! — Sephora Black Friday Deals!

For all you fellow beauty lovers, Sephora has just unveiled its Black Friday Deals!
(23rd Nov for those of you unfamiliar with Black Friday)

It’s looking pretty good!

There are 15 sets this year and they are all US$10!  This is worth staying up till midnight for! I will be because they are while stocks last.
(Just to list them quickly: Brush set, Bare Escentuals Glow set, Boscia Skincare set, Ole Henriksen Beauty Wonders set, Philosophy Purity Shampoo, Stila Travel Palette, Tokyomilk Trio, Too Faced Bronzer & Brush, Tarte Mascara & Primer set, Jack Black Shave & Lip Duo, Josie Maran Wipes, Tocca Mini Roller Trio, Mini Bite Beauty Lip Palette, Lorac Eye Primer & Eye Shadow, Buxom Mascara & Lip Pencil Duo.)

Sets are available online and in stores in the US and Canada. Each customer is limited to 2 per item.

I’m bummed cos I just bought the Lorac eye primer but will try to get the Lorac set on Black Friday as a spare.

What are you looking forward to? Share other great Black Friday deals you’ve heard of!!!

I’ll post more black friday deals as I get news of them!

%d bloggers like this: