Food, Musings

Twinkies & Cupcakes Mania Hits! Hostess Closes Down the Party

I’m quite shocked and saddened at the news that Hostess will be closing and liquidating its business.
Yup that’s the company behind Twinkies and my favorite Creme Filled Chocolate Cupcakes

My advice: go out there, grab whatever Hostess products are still on the shelf and savor every bite or…

Freeze it in your freezer and list it on ebay for a nice profit when some desperate Twinkie addict suffers from withdrawal. (But remember to come back and finish reading this post =))

Twinkies & Cupcakes Mania has definitely hit. The race to stock up is well underway!

As a kid, I loved these chocolate cupcakes with soft light creme in the middle and a chocolatey think frosting on top! Honestly, I continued to love it and eat it (regularly) even as an adult. These chocolate cupcakes often served as my lunch while I was in college rushing between classes.

So, I’m sad that a company like Hostess which is very much a producer of iconic American snacks has found itself at a dead end and decided to close down. What we will fry at the summer fairs if Twinkies are eliminated from our cultural lexicon???

More seriously though, Hostess has many established brands, good distribution and addicted consumers.  It makes no sense they have to close. This SHOULD be a viable business, what more do you want in a Company? (though I’ve read about the Unions vs. Management vs. Hedge Funds saga).

Besides losing these popular foods that many of us love and assume as part of our everyday snack staples, I’m saddened by the loss of jobs that will result. It is a sad ending and I hope those impacted will find other options or get retained by the new buyers.

So GO get your last bite of whatever Hostess product you can get your hands on!!! and share it!

update: 20 Nov 2012 — Ok maybe the sweet rush party will continue after all… the bankruptcy judge has asked Hostess and the Unions to mediate (have coffee and talk) to try to keep the company going. Judge thought it made no sense that a company with established brands should have to close down. i’m glad the judge did that. I hope they can come to an agreement. That way, the jobs will be saved and we can have our cake and eat it too!! (i can’t resist…)



3 thoughts on “Twinkies & Cupcakes Mania Hits! Hostess Closes Down the Party

  1. That is sad. Especially since now maybe my last Twinkie was stale as stale can be, You can read about it at


    Posted by bcropp | November 16, 2012, 6:11 pm
    • Brian, I love your cupcake trail! Cupcakes topped with TWinkies are definitely an overload… Did they look inappropriate to you? Because that pic + Hard Twinkies is just wrong …. =P

      I will miss Hostess’ Creme Filled Chocolate Cupcakes very much!!
      Thanks for stopping by!


      Posted by SparkaliciousWit | November 17, 2012, 4:16 am


  1. Pingback: Your Very Own Homemade Hostess Cupcakes! « SparkaliciousWit - November 18, 2012

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